I'm 41, from Finland, and a dad of two young daughters. I've been an entrepreneur for about ten years, and this is my third business.
My first company was a handmade jewelry business. We had fifteen employees, a small 300 square meter factory, and we sold around six million euros of handmade jewelry here in Finland. The numbers looked good, but my personal profit was only one to three percent. I was the CEO, doing the marketing, running the paid ads, managing a team and a factory. It was exciting, but it was constant stress. Eventually we all burned out, and when COVID came, the company went bankrupt.
Around the same time I joined a digital product business as a consultant and marketer, with two other people. When I started it was making about four thousand a month. With paid ads I scaled it to around a hundred thousand a month in five months. Just three of us, no employees. We grew it to about three million dollars in sales over five years and sold it at the end of 2024.
The first company showed me you can make big revenue and still keep almost nothing if the structure is too heavy. The second showed me that with digital products you can run something much lighter and keep most of the profit yourself.
Both companies grew with paid ads, because nobody wanted to be the face of the business or make videos. But since I was the one running the ads, I saw exactly what we were missing. If we had made organic video content, our warm audience would have been much bigger and we would have saved a lot on ad spend.
So when we sold that company, I knew I wanted to build something different. A one-person business. Something I can run by myself, even with two small kids at home, and actually have fun building.
For years my fear of being on camera stopped me from really starting. So instead I kept building home studios, because that part was fun. I built more than ten of them, tested all kinds of cameras, lights and mics, made a few videos, even created some courses, but never really posted or took it seriously.
All of that led to the studio I have now, where I can film long-form and short-form fast and still keep the quality high. Then I systemized the whole thing, planning, filming, editing and publishing, so I can make a week of videos in just a couple of days.
Now I run two Skool communities. The One-Person Show, where I teach the video system, and The One-Person Business, where I show how I'm building this whole thing in public, with real numbers, every week.